Case study of a rebranding for TheCUBE ■ # Brief Establish TheCUBE as a brand that boosts and globalizes new businesses. Position as a business that transforms industries. Create an association with technology and expertise in digitalization # Concept The logo is centered around the fact that TheCUBE offers solutions and connections to businesses that need it. In other words, TheCUBE is the piece of the puzzle that brings the necessary link to the operation ![[thecube_concept.jpg]] The "C" fits together with the shape that represents the businesses, forming a complete cube formed by smaller cubes, which connects with both the identity of the name and the space they offer # Construction ![[thecube_construction.jpg]] # Visual Guidelines ![[thecube_visual+guidelines.jpg]] # Mockups ## Real Application ![[thecube_mockups1.jpg]] ## Social Media ![[thecube_mockups2.jpg]] ## Website ![[thecube_website.jpg]] # Postscript This project feels like the natural result of my vast experience with brand design. It takes advantage of the skills I have learned to benefit brands, from the concept development, which is a more abstract skill, to the creation of high-fidelity mockups, which is more technical The result is one I'm proud of. In a sector that can feel overly corporate and soulless sometimes, designing this was exciting in comparison. At least enough to make me want to show it, unlike a lot of other projects